2013 slide Fashion LFW

London Fashion Week 13| The Apartment

This quite frankly is the longest and image heaviest post ever to

be published on iamnrc.com but I hope you bear with and read it all ;).

As you know last season Abimarvel hosted the first ever Apartment, a place we bloggers could go during Fashion week to rest our weary feet, catchup up on work, socialise, borrow clothes and have a blast. She did this after noticing there wasn’t really a place bloggers were welcome (seeing as were still lowest of the Fashion food chain).

First watch our miniseries.

This seasons Apartment was even better than the last – We had a Windows Media Suite (a room we could go to to type up our show reviews and hang out) with some of the lastest Windows Equipment.

Baume & Mercier had watches for us to loan out but I was way too chicken to loan one out.

The Outnet had a dress up room on day one for us to visit and loan pieces.

Below are Monica and Nathalie having fun.



A closet full of clothes from Nelly and Superdry.

Lavazza UK coffee kept up all awake. (Here is No No Coco’s Nathalie being all kinds of chic)

On Sunday night we made milkshakes with Lavazza and Haagen Dazs… seriously yummy!

John Frieda had a mini salon bloggers could go to, to get there hair styled.

(Carrie from wishwishwish.net)

The make up sponsor was Rimmel, we also got gifted goodies.

(I’ve even started using Primer thanks to the Rimmel ladies.)

We had a Style Session for Atelier to Go.

We got to style the model (basically play a grown up version barbie) and well I loved it.

Russell and Bromley lent us shoes a plenty, I got to keep these awesome white studded brogues.

Claires had an entire Kitchen that they decked out for us with lots of jewellery,

lets just say my Arm Parties will never be the same again!

There was a brunch with Reward Style.

And the ladies at NEXT also had a room filled with Next goodies and it looked like the kind of bouidor every girl needs.

Debenhams also did a Style Session, We got to hang out with ‘Henry Holland’ and ‘Anna Wintour’, see the next season of Designers at Debenhams (Preen, Henry Holland and John Rocha etc).

Oh and there was a photobooth… as if bloggers don’t take enough photos. Lets just say Nathalie and I had a lot of fun, here is just one.

A big thank you to Abimarvel, The Apartment Team and ofcourse – Windows UK, Claires, Debenhams, NEXT, Rimmel London, Atelier to Go, Reward Style, Vitamin Water and Russell & Bromley.

A shoutout to the Film team Monica, Tom, Vicki and Emily.

NRC